THE EFFECT OF MARKET SEGMENTATION ON ORGANISATIONAL PRODUCTION PLANNING

ABSTRACT: This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization  in  cool. Specifically, the study  aims to determine the most effective segmentation strategies to used in an organization. The study also,  identify the requirements for effective market segmentation. Furthermore,the study   establish the bases of segmenting a answer market.also, the study identify what the requirements and what customers wants in each market for its uses.the study also determine the benefits of market segmentation to the consumers and the organization at large. Finally, To solve the problems of segmenting a market. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that There are  requirements for effective market segmentation. Also, There are established bases of segmenting of answer market. Furthermore, There are  requirements as to what customers wants in each market and its uses. Lastly, The benefits of market segmentation to the consumers and the organization is productive .

 The study  hereby recommends That companies should be familiar with modern and strategic principal and must draw their attention to the aims and interests of the people and not just company’s.  furthermore, That organization should improve on their marketing segmentation in other for a successful production planning.